Prom Dresses

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Prom Dresses

Bella’s Prom and Pageant store is located in Riverchase Village, also known as the Whole Foods Market Plaza, in the heart of Hoover, Alabama.  We carry an incredible selection of dresses from the top designers for Prom and Homecoming Dresses. We recommend you shop early because the most popular styles will sell out quickly. Every dress is registered by school and/or event. 

Visit our brand new store to view our full selection of prom gowns. We have 15 dressing rooms and a full staff of prom dress consultants on hand. Weekends during prom season are very busy, please come early or expect to have to wait for a dressing room. Layaway plans are always available. Shop our selection of prom, homecoming, and pageant dresses in our online store. Not all designers are available online.

Featured Designers

Angela and Alison

Find on Bella’s Online


Ellie Wilde




Purchase Prom and Pageant Dresses Online!