Pageant Gowns


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Follow Bellas


We Dress Winners!

Bella’s Bridal and Formal Pageant department carries an exquisite collection of Pageant Gowns created by top designers including Gaspar Cruz, Juan Carlos Pinera, and Fernando Wong. Our Pageant Gown consultants will help you select the perfect gown with the perfect fit for your event. We have pageant shoes, jewelry, accessories, swimwear and interview outfits to complete your pageant wardrobe. 

Visit our Birmingham, Alabama store to view our full selection of designers and gowns. The Pageant area of our new store features 12 dressing rooms, a stage, and a runway. We also have a VIP Pageant area for our exclusive designer pageant gowns. Walk-ins are welcome but appointments are preferred for you to get the attention you deserve. You can also shop our selection of pageant dresses in our online shop. Not all designers are available online. 

We Dressed the 2016, 2017, 2018 and 2019 Miss Alabama Winners!


Our Featured Designers


Gaspar Cruz


Fernando Wong


Juan Carlos Pinera






Shop Online

We Are Pageant Specialists

We are here to help you win! The Pageant consultants at Bella’s Bridal and Formal can help you put together your entire Pageant wardrobe, including interview attire, jewelry, and pageant swimwear. We host trunk shows with exclusive designers to bring the best dress options to our clients. We can also assist with coaching, applications and personal training.

Bella’s Bridal and Formal Pageant consultants work with pageant winners from all over the nation, including the 2016, 2017, 2018 and 2019 Miss Alabama pageant winners. We carry pageant gowns from exclusive designers that have dressed winners from all over the world.

We know what it takes to win and we are here to help you look your absolute best. From local school pageants to the Miss Alabama Pageant, We Dress Winners! View our winning clients and their Pageant Gowns on Instagram, Facebook, Twitter and our Website.

Shop Our Online Prom and Pageant Store

The Best Designer Styles and the Largest Selection of Dresses in Alabama!