Shop Our Online Store Today
Bella’s Prom and Pageant new store is located in Riverchase Village in Hoover, Alabama, also known as the Whole Foods Market Plaza. We carry an exquisite collection of Pageant Gowns created by top designers including Gaspar Cruz, Juan Carlos Pinera and Fernando Wong. Our Pageant Gown consultants will help you select the perfect gown with the perfect fit for your event.
Shop our selection of pageant dresses in our online shop. Not all designers are available online. Visit our brand new store to view our full selection of gowns. The Pageant area of our new store features 15 dressing rooms, a stage and a runway. We also have a VIP Pageant area for our exclusive designer pageant gowns. Walk-ins are welcome but appointments are preferred for you to get the attention you deserve.
We are here to help! Bella’s Pageant consultants can help you put together your entire Pageant wardrobe, including interview attire, jewelry, pageant swimwear and the perfect pair of shoes. We host trunk shows with exclusive designers to bring the best dress options to our clients. We can also assist with coaching, applications and personal training.
We Dress Winners
Bella’s Prom and Pageant consultants have worked with pageant winners from all over the Southeast. We know what it takes to win and we are here to help you look your absolute best. From local school pageants to the Miss Alabama Pageant, We Dress Winners! View our winning clients and their Pageant Gowns on Instagram, Facebook, Twitter and our Website.