Pageant Gowns


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Pageant Gowns

Bella’s Prom and Pageant new store is located in Riverchase Village in Hoover, Alabama, also known as the Whole Foods Market Plaza. We carry an exquisite collection of Pageant Gowns created by top designers including Gaspar Cruz, Juan Carlos Pinera, and Fernando Wong. Our Pageant Gown consultants will help you select the perfect gown with the perfect fit for your event. We have pageant shoes, jewelry, accessories, swimwear and interview outfits to complete your pageant wardrobe. 

Visit our brand new store to view our full selection of designers and gowns. The Pageant area of our new store features 12 dressing rooms, a stage, and a runway. We also have a VIP Pageant area for our exclusive designer pageant gowns. Walk-ins are welcome but appointments are preferred for you to get the attention you deserve. You can also shop our selection of pageant dresses in our online shop. Not all designers are available online. 

Featured Designers


Gaspar Cruz


Fernando Wong




Juan Carlos Pinera


Pageant Services

We are here to help! Bella’s Pageant consultants can help you put together your entire Pageant wardrobe, including interview attire, jewelry, pageant swimwear and the perfect pair of shoes. We host trunk shows with exclusive designers to bring the best dress options to our clients. We can also assist with coaching, applications and personal training.

We Dress Winners

Bella’s Prom and Pageant consultants work with pageant winners from all over the Southeast, including the 2017 and 2018 Miss Alabama pageant winners.

We know what it takes to win and we are here to help you look your absolute best. From local school pageants to the Miss Alabama Pageant, We Dress Winners! View our winning clients and their Pageant Gowns on Instagram, Facebook, Twitter and our Website.

Make an Appointment with Bella's Today!