About Us


About Bella’s Bridal and Formal


We have 12,000 square feet of dresses, including over 800 Prom Dresses and over 800 Wedding Dresses in Birmingham, Alabama. Our clients travel from all over the Southeast to find the perfect dress and accessories for their occasion. We are located in the Whole Foods Market Plaza, also known as Riverchase Village, in Hoover, Alabama near the Riverchase Galleria. 

We believe in giving our customers the utmost care all the way down to the smallest details. Our consultants are experts in wedding gowns, bridesmaid dresses, prom dresses, and pageant gowns. We offer personalized fittings and alterations services to ensure the perfect fit for your special day.

Bella’s Bridal and Formal partners with only the best designers, so if you’re looking for something unique and different, we’ve got you covered.


Bella’s Bridal and Formal in Birmingham, Alabama has the largest selection of Bridal and Bridesmaid collections in Alabama, including a large selection of plus size wedding dresses. Our Bridal consultants are experts at helping brides find the perfect gown, veil, and accessories for your wedding day. We have 6 private bridal suites designed for your comfort and privacy during your 90-minute one-on-one private consultation. When you make a Bridal Appointment with Bella’s Bridal and Formal your personal stylist will help you select the wedding gown of your dreams. Combining your desires with their knowledge of the amazing lines of gowns, you will feel like a princess. Our consultants offer assistance with everything bridal, from bridesmaids and mother of the bride gowns to accessories. Bella’s Bridal and Formal continues to be the bridal boutique of choice for soon-to-be brides.


We dress winners! Bella’s Bridal and Formal in Birmingham, Alabama dressed over 20 of the Miss Alabama contestants, including 4 of the top 5 finalists. We offer a large selection of beautiful Pageant Gowns by many exclusive designers, including Gaspar Cruz, Fernando Wong, and Juan Carlos Pinera. The perfect accessories are also available. Our exquisite dresses and attentive service makes our Pageant and Prom department the perfect choice for your crown ready pageant wardrobe. Our pageant consultants know what it takes to create the winning look.


Our Pageant and Prom salon has the largest selection of Prom Dresses in Birmingham, Alabama featuring over 800 Prom dresses. We have the largest selection of Sherri Hill dresses in Birmingham, Alabama. Visit our store with 12 dressing rooms to enjoy our amazing shopping experience or shop online at www.bellaspageantandprom.com. Our dress collections come straight from the runway. The large selection of dresses and accessories makes our prom department a perfect choice. Convenient layaway is available and custom gowns may be ordered. Our consultants pay attention to all details, every Prom Dress is registered and only one dress of each color is sold to the same school.