About Us

About Bella’s


We have 12,000 square feet of dresses, including over 2000 Prom Dresses and over 750 Wedding Gowns. Our clients travel from all over the Southeast to find the perfect dress and accessories for their occasion. Bella’s is located in the Whole Foods Market Plaza, also known as Riverchase Village, in Hoover, Alabama near the Riverchase Galleria. 

We believe in giving our customers the utmost care all the way down to smallest details. Our consultants are experts in wedding gowns, bridesmaid dresses, prom dresses and pageant gowns. We offer personalized fittings and alterations services to ensure the perfect fit for your special day.

Bella’s partners with only the best designers, so if you’re looking for something unique and different, we’ve got you covered.


Bella’s has the largest selection of Bridal and Bridesmaid collections in Alabama, including a large selection of plus size gowns. Bella’s Bridal consultants are experts at helping brides find the perfect gown, veil, accessories, and shoes for your wedding day. We have 6 private bridal suites designed for your comfort and privacy during your 90-minute one-on-one private consultation. When you make a Bridal Appointment with Bella’s your personal stylist will help you select the wedding gown of your dreams. Combining your desires with their knowledge of the amazing lines of gowns, you will feel like a princess. Our consultants offer assistance with everything bridal, from bridesmaids and mother of the bride gowns to accessories and shoes. Bella’s continues to be the bridal boutique of choice for soon-to-be brides.


We dress winners! Bella’s dressed over 20 of the Miss Alabama contestants, including 4 of the top 5 finalists. Bella’s offers a large selection of beautiful Pageant Gowns by many exclusive designers, including Gaspar Cruz, Fernando Wong, and Juan Carlos Pinera. The perfect accessories and shoes are also available at Bella’s. Bella’s exquisite dresses and attentive service makes Bella’s the perfect choice for your crown ready pageant wardrobe. Our pageant consultants know what it takes to create the winning look. We dressed 


Bella’s has the largest selection of Prom Dresses in Birmingham featuring over 2000 Prom dresses. We have the largest selection of Sherri Hill dresses in Birmingham. Visit our store with 12 dressing rooms to enjoy the full Bella’s Shopping experience or shop online at Bella’s Pageant and Prom. The dress collections at Bella’s come straight from the runway. The large selection of dresses, accessories, and shoes make Bella’s the perfect choice. Bella’s adds the sparkle to your prom night. Convenient layaway is available and custom gowns may be ordered. Bella’s pays attention to all details, every Prom Dress is registered and only one dress of each color is sold to the same school.